ASMP Northern California is proud to present three wonderful events with internationally renown gallery owner, editor, commercial and fine art photographer, Thomas Werner.

Event Overview:
When: Saturday, January 30th
Where: San Francisco, Blue Sky Studios
Times:
10am - 1pm - The Business of Fine Art Photography
1:30pm - 4pm - Portfolio Reviews with Thomas Werner
6:30pm - 9pm - Rethinking Your Business

Note that each are separate events with separate fees and participation limits.  Event Descriptions:

The Business Of Fine Art Photography

Have you ever wondered why Andreas Gursky’s images of the Prada Store are considered fine art and sell for tens of thousands of dollars while your images are considered commercial photographs?

The world of fine art photography is transforming as rapidly as the commercial marketplace. You can take advantage of this time of change to develop multiple revenue streams to support your business while, at the same time, keeping your vision fresh and alive. Creating and properly marketing a body of fine art work can be instrumental in achieving these goals.

What is a fine art photograph? Where do you market your fine art work? How do you reach that market, present your work, and create marketing materials and a Web site?

Thomas Werner, international commercial and fine art photographer, will share his experiences about these topics and much more. Werner will explain how you can build a relationship with a gallery and what happens when you get an exhibition. Werner will also help you identify sensible goals in the fine art world and how to maximize results based on those expectations.

If you've ever been interested in understanding the world of fine art photography, or if you're interested in opening new avenues for your work, this is an event that you can't afford to miss.

Saturday, January 30th, 10am - 1pm
ASMP Members: $20
Non-members: $30
Students: $10

With ID!

Portfolio Reviews with Thomas Werner

Thomas Werner will be offering one-on-one portfolio reviews where you can discuss and learn how to make your portfolio stronger, how to develop and edit a portfolio that is appropriate for your desired marketplace, and where and how your work is likely to be most successful in the fine art world.

Individual portfolio reviews will last 15 minutes each, and reservations are required as time is limited. Please bring no less than 12 and no more than 25 prints for review. One or two cohesive bodies of work are preferred. You may bring your work on a CD or DVD, but prints are encouraged and preferred (prints are what you will ultimately be presenting in a gallery, and offer the opportunity for more specific feedback and a stronger review).

Portfolio reviews are limited to the first ten paying participants. To reserve your spot, please email events@asmpnorcal.org

Saturday, January 30th, 1:30pm - 4pm
ASMP Members: $45
Non-members: $60
Students: $45

Rethinking Your Business

Thomas Werner will offer a special two and a half hour program focusing on how to rethink you photography business. Featuring a highly interactive and information-rich style, this event is limited to the first 10 paying participants. During this session, Werner (and the group) will examine your imagery, discuss your business model, and work with you to better understand how to direct your efforts to help position yourself to take advantage of a fast-changing market.

Note that Rethinking Your Business is not a portfolio review, but is instead a unique opportunity to think about how to reposition your business, repurpose your imagery, and refocus your efforts to help make your time more productive and while creating more opportunities for you and your business.

Program limited to the first ten paying participants. To reserve your spot, please email events@asmpnorcal.org

Saturday, January 30th, 6:30pm - 9pm
ASMP Members: $60
Non-members: $80
Students: $60

About Thomas Werner

Commercial and fine art photographer, Thomas Werner is owner and director of the Thomas Werner Gallery, located in the heart of the Chelsea Art District in New York City. Werner's commercial clients include Bank of America, Swiss Re, Courvoisier, Twentieth Century Fox, The New York Times, E! Television, and more.

Editor of Value Rich Magazine, a publication devoted to luxury, lifestyle, and investment, Werner was also recently elected to the ASMP National Board after serving three years as the President of ASMP’s 800 member New York Chapter. Founder of ASMP’s nationwide Fine Art Specialty Group, Werner's fine art photography has been exhibited in galleries around the country, and is included in numerous private and corporate collections.

Werner is instructor at Parsons School of Design, and has a BA in Communications (University of Wisconsin) and a BA in Photography (The Art Center College of Design in Pasadena).

All locations for these events generously sponsored by Blue Sky Studios-

Blue Sky Studios
2325 3rd Street
San Francisco CA 94107
http://www.blueskysf.com