The Changing World of Fine Art Photography

Submitted by bobadler on Tue, 01/15/2008 - 5:14pm.

ASMPNorCal Event

Start: 02/12/2008 - 6:00pm

End: 02/12/2008 - 9:00pm

ASMP February Event - The Changing World of Fine Art Photography

Fine art photographers are increasingly interested in gaining
commercial assignments while, at the same time, many commercial
photographers are actively seeking gallery representation to exhibit
and sell their fine art images. But what exactly distinguishes fine
art photography from commercial photography? And once you've decided
to make the leap to fine art photography, how do you locate and
approach galleries that will best highlight your work?

Join us on February 12th for a lively exchange between our
distinguished panel of experts as they explore and elucidate these and
other issues. The panel includes renowned photographer Todd Hido,
photographers' representative Norman Maslov (owner of Agent
Internationale), Ann M. Jastrab (Gallery Director Rayko Photo Center) and bookbinder Tim James of Taurus Bookbinding.

This engaging presentation and discussion will address
topics including how to price your work, how to decide between digital
and traditional prints, and how to self-publish your own art books.

The panel will also reflect on some of the challenges in crossing over
from fine art photography to high paying commercial assignments. All
in all, it's an event not to be missed.

So be sure to be with us on February 12th as we learn directly from
the experts on how to get ahead in the changing world of fine art
photography. As always, food and drink will be served.

Todd Hido, an award winning photographer, received his BFA in 1991
from Tufts University and his MFA in 1996 from California College of
Arts and Crafts. He has had numerous solo and group shows both in the
United States and abroad. His work has appeared in numerous books and
magazines and is in the permanent collections of museums around the
world.

Norman Maslov is owner of the agency Agent Internationale, based in
San Francisco. He represents photographers and illustrators to
advertising and design clients around the world.

Ann M. Jastrab is the gallery director at RayKo Photo Center located in
the SOMA arts district in San Francisco. The Main Gallery presents numerous
shows each year featuring both local and nationally known photographers.
Besides curating, she also leads portfolio classes and teaches at the
Maine Media Workshops. She is most interested in seeing fine art photography,
alternative processes and historical process work and also work made with
traditional film cameras as well as plastic and pinhole cameras.

Tim James owns and operates Taurus Bookbinders in San Francisco. He
has been in business for over 30 years and specializes in producing
small run hard cover art books for photographers.

Tuesday, February 12, 2008

Location: BlueSky Sudios, 2325 3rd St., San Francisco CA 94107
Social Hour 6-7 PM; Event 7-9 PM. Food and drink will be served

ASMP members - Free
SFDIG, BATW, and APA members - $10
Students - $5 (with ID)
Non-members - $15