Superb Sites - Strengthening Websites for Success

APA San Francisco Event

The San Francisco chapter of APA, in partnership with APA National and liveBooks, invite you to join us for a panel discussion about taking your website to a higher level. Gain valuable insights from creative professionals so you can refine your content and differentiate your site to help increase the quality and quantity of work that you attract.

Are you confident that your website is truly impressive and full of strong images that flow in an effective logical sequence? Learn how to get Creatives to say "I really like that site". Discover how to properly represent the work you do best, and become content with your content. Find out what criteria most Creatives use to determine if your images are strong, and become skilled at avoiding the common website image choice pitfalls.

After April 3rd you'll be able to better develop your own superb site that reinforces and promotes your brand---a site that Art Buyers are more likely to bookmark. And you might even be happier with the increased amount of work your new site brings in.

You'll also learn about the latest ways to increase your site's ease of navigation and overall functionality. Is your site up to date AND easy to update? Is it smooth sailing, or tough to navigate? Do you fall into any of the common website design pitfalls? Is your site over-designed or under-designed? And you'll learn the truth about photo blogs. Is it worth your time to write one? Which ones are worthwhile to read? Do your potential clients read them?

There will be superb projected website presentations, followed by an in-depth and lively panel discussion designed to answer as a many important photographer website questions as possible, and to develop a clear understanding of today's most effective photographer sites. The event will conclude with an open question and answer session so be sure to bring your own website questions.

Join us as this top panel of experts reveal their candid views on the most creative and successful sites!

Panel :

Rob Haggart is a freelance Photography Director who keeps a photo industry blog called http://www.aphotoeditor.com Previously he was Director of Photography at Men's Journal and Outside Magazine. He has received photo editing awards from Graphis, American Photography, Society of Publication Designers, Communication Arts, ASME, and PDN, and was chosen as part of the creative team of the year by Ad Week.

Zana Woods is the photo editor of Wired Magazine in San Francisco, where she started in 1999. Her focus at Wired is on environmental portraiture, photojournalism and product photography. She was previously and art buyer at Foote, Cone & Belding and her accounts included AT&T, MTV and Dockers. Her work has been recognized by the Society of Publication Designers and Photo District News. An amateur photographer, avid photo book collector and a very active softball player, Zana frequently talks with students at the Academy of Art University and California College of the Arts about photography, developing portfolios and creating new work. http://www.wiredmag.com

Debbie Mobley is the Senior Art Producer at Venables Bell & Partners. Debbie has been working in the advertising business for nearly 20 years and has spent the last 10 of those years working as an Art Producer. She has been with Venables Bell & Partners in San Francisco since 2006. Prior to VB&P, Debbie was a freelance Art Producer working in San Francisco and L.A. She lives in San Francisco with her dog Dixie Lou who shares her love of photography. http://www.venablesbell.com

Jon Lucich has shot successful advertising and editorial campaigns for clients such as Starbucks, Microsoft and Vogue Magazine for nearly 20 years. In his free time, Jon works as a sales executive for liveBooks http://www.livebooks.com

Moderator: Peter Samuels specializes in people and still life photography for the advertising, design and editorial industries. Based in San Francisco, Peter has been the chairman of the APA/SF for about 3 years and might finally be getting the swing of it. http://www.petersamuels.com

Time:

6:00 Photo Community Networking Social Hour

Location:
Left Space Studio
2055 Bryant Street
San Francisco California  94110

Price:

APA Members: $10 in advance or $15 at the door
General Admission: $20 in advance or $30 at the door

JOIN THE APA AND THIS EVENT ADMISSION IS FREE

Pre-registration is strongly advised, because space is limited for this special event. Prices increase by $5 at the door IF space is available. We accept VISA, MC, cash and checks at the door. If this event sells out ahead of time, we will leave a message on our outgoing APA SF Office voice mail 415-882-9780

To pre-register, mail your check (made out to APA SF) to APA 560 4th Street, San Francisco CA 94107 so it arrives before March 29th; receipts will be available at the door.

Sorry, no credit card, phone or email pre-registration, or RSVPs accepted. If you need confirmation that we received your check, please include an email address. We don't mail out tickets, simply give your name at the door. Thank you!

JOIN THE APA AND THIS EVENT ADMISSION IS FREE

The SUPERB SITES event admission is FREE for all new APA SF members if you join (or rejoin) the APA between March 5 and April 3. Please go to the membership section of our APA National website for complete details on our wide range of valuable benefits, membership categories, and to join with a downloadable secure fax back application: http://www.apanational.com