The Business Of Fine Art Photography (Event in Sacramento)

Have you ever wondered why Andreas Gursky’s images of the Prada Store are considered fine art and sell for tens of thousands of dollars while your images are considered commercial photographs?

The world of fine art photography is transforming as rapidly as the commercial marketplace. You can take advantage of this time of change to develop multiple revenue streams to support your business while, at the same time, keeping your vision fresh and alive. Creating and properly marketing a body of fine art work can be instrumental in achieving these goals.

What is a fine art photograph? Where do you market your fine art work? How do you reach that market, present your work, and create marketing materials and a Web site?

Join us in San Francisco on Thursday, February 15th and in Sacramento on Friday, February 16th for a stimulating session with Thomas Werner, who will address those questions and more. Werner, a New York gallerist, professor of art, and a founder of ASMP’s Fine Art Specialty Group, is strongly positioned to provide insight into the business of fine art photography, and explain how you can take advantage of this exciting opportunity.
Werner will talk about how you can build a relationship with a gallery, and what happens when you get an exhibition. Werner will also help you identify what your goals should be, and how to maximize results based on those expectations.
So whether you’re an emerging photographer looking to enhance your career, or an established veteran exploring new revenue options, be sure to join us in February for an insightful exposition of the business of fine art photography.

Thomas Werner graduated from University of Wisconsin with a BA in Communications and Art Center College of Design in Pasadena, CA with a BA in Photography. Werner currently resides in New York, where he is the owner of the Thomas Werner Gallery in Manhattan’s Chelsea art district.

He is also the Director of the BFA program in Photography at the Parsons New School of Design and the New York editor for Value Rich Magazine, a publication devoted to finance and luxury lifestyle. In addition, Werner is a consultant for Rodale Publishing for special projects regarding contracts, licensing, negotiations and image usage. His fine art work has been exhibited in galleries around the country and is included in numerous private and corporate collections.

Speakers:
Thomas Werner

Sponsors:
Fine art digital printer, HalPrints (Sacramento event)
www.halprints.com

Venue:
San Francisco (February 15)

Adobe Systems Incorporated
Chaplin Theatre
601 Townsend Street
San Francisco CA 94103

There is free limited parking at the 650 King Street Parking Garage. Please give them your name and say you’re here for the ASMP event.

Sacramento (February 16)

Sacramento Municipal Utility District (SMUD) Auditorium
6201 - S Street, Sacramento, CA 95817
Located just off Highway 50 (North side), 65th Street exit

Free parking available.

Date:
Thursday, February 15 (San Francisco)
7:00 p.m. - 9:30 p.m.
Social hour: 6:00 p.m.

Friday, February 16 (Sacramento)
7:30 p.m. - 9:30 p.m.

Cost:
ASMP members: $35
General: $60