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getMETAsmart San Francisco! With David Riecks
Submitted by Nathan_Bennett on Fri, 05/29/2009 - 10:42am.
This is a free event with reservations accepted on a first come, first served basis.
06/17/2009 - 4:15am
06/17/2009 - 9:30am
This is a free event with reservations accepted on a first come, first served basis.
Register now to ensure your place and in order to be eligible for drawings of valuable software and services from Adobe, Microsoft, CameraBits and Photoshelter. REGISTER FOR THIS EVENT
Wednesday, 17 June 2009 4:15pm - 9:30pm
This SAA event is in place of ASMP's normal meeting.
Location
2055 Bryant St.
San Francisco, CA
getMETAsmart San Francisco!
Join us for an evening and learn how to make metadata work for you to better protect, promote, and profit from your digital images.
Are you meta-smart?
If you create, distribute or use digital photos, you'd better be!
To protect your copyrights ... To make money licensing photography ... To smooth your workflow ... To track image use ... To find images you need ... To find them again ... You need to understand and use photo metadata.
We can help.
The Stock Artists Alliance invites all to the launch of our
getMETAsmart! tour and PhotoMetadata.org website.
Working under an award from the Library of Congress and supported by industry partners, the SAA Photo Metadata Project is on a mission to promote industrywide use of standard photo metadata in every digital image file.
Our goal: Help all photographers - and everyone working with digital images - become meta-smart. Photographers need to embed metadata in their images, while stock distributors, users, archivists and software developers need to ensure that this information is preserved - and read correctly - as files are processed, copied, licensed, published online, reproduced and archived.
No matter how meta-smart you think you are, you'll learn better metadata practices to help your business - and protect your legacy. Our MetaSurvey showed too few images on the web have identifying metadata.
With free live events and online resources, we'll show you the many benefits of embedding and reading standard metadata. We'll help make it easy for you to populate and preserve metadata in your image files. This knowledge is essential for you to protect your copyrights, support your licensing efforts, improve your workflow and better manage your digital assets.
Register now to attend a FREE getMETAsmart event!
Our educational tour launches May 27 with stops in:
Dallas, May 27
San Antonio, May 28
Seattle, June 11
San Francisco, June 17
Los Angeles, June 18
New York, June 22
Washington, June 25
... Plus Atlanta, Chicago and Tucson, with dates to be announced soon.
These evening events - including receptions - are free, but registration is limited. To learn more and reserve a place, please go to www.photometadata.org.
Learn more online at www.PhotoMetadata.org
At our new website, you'll find everything you wanted to know about metadata ... but were afraid to ask. Learn about the challenges of protecting, licensing, and archiving digital photos. Learn how using standardized metadata can help. Find out what's new in the world of metadata. Our extensive guides to metadata standards and best practices, paired with links to other resources, are just what you need to become meta-smart. Coming soon: Step-by-step screencasts and PDF tutorials show how popular software tools make it easy to embed essential metadata in your digital files.
***
About Stock Artists Alliance:
SAA is the only trade association focused on the business of stock photography. SAA supports its membership with exclusive benefits to enable and enhance their stock businesses. SAA speaks up for the interests of stock artists with a clear and powerful voice in the licensing industry. The heart of SAA's mission is education and advocacy concerning core issues, such as the need to better protect and promote licensing through the use of standardized metadata.
Learn more at www.stockartistsalliance.org
About the Digital Preservation Program at the U.S. Library of Congress:
The mission of the Library's Digital Preservation Program is to develop a national strategy to collect, archive and preserve burgeoning digital content. The Library awarded SAA a partnership to join its preservation network of more than 130 partners from across the nation to tackle the challenge.
Learn more at http://www.photometadata.org/About-Library-of-Congress-Partnership
About our Project Partners:
A diverse group of partners support SAA's Photo Metadata Project, warranting thanks not only from us but from the entire imaging industry. Our partners committed to the usability and preservation of digital images include: ASMP, Adobe, Microsoft, Camera Bits, Photoshelter, PicScout and the IPTC.
Learn more at http://www.photometadata.org/About-Project-Partners
Contacts:
Greg Smith
Media Coordinator, SAA Photo Metadata Project
mediasmith@hargray.com
(843) 757-6557
David Riecks
SAA Photo Metadata Project Leader
register@photomedadata.org
(877) 646-5375 (CST)
REGISTRATION
This is a free event with reservations accepted on a first come, first served basis.*
Register now to ensure your place and in order to be eligible for drawings of valuable software and services from Adobe, Microsoft, CameraBits and Photoshelter. See what you can win by attending!
*On site registrations will be accepted, space permitting
Date:
Wednesday, 17 June 2009 4:15pm - 9:30pm
(NOTE- This is NOT on our normal 2nd Tuesday!)
Location
PROGRAM
Introducing our Presenters
David Riecks
Grover Sanschagrin
Brad Mangin
David Sanger
Sara Wolfram
4:15 to 4:45
Pre-Registration
4:45 to 5
Open Registration
5 to 5:30
MAKING A CASE FOR METADATA
You capture, photoshop and prep that image file to share or post. Is embedding metadata a part of your workflow? We’ll share findings from our surveys, investigative studies, and anecdotal reports that will make the case why you won’t ever want to skip this essential step to more effectively promote, protect, manage and archive your digital images.
Presented by David Riecks, SAA PhotoMetadata Project Leader
5:30 to 6:15
HOW METADATA MAKES YOU MONEY: SEO for Photographers
Understand how search engines work and how to get found by them. In this session, we'll share the recipe to strong Search Engine Optimization - a discussion of key SEO tactics from the PhotoShelter Photographer's SEO Cookbook. Great SEO for your photography starts with metadata - how you name and describe your files, your captions and keywords. From there, you'll need a smart keyword strategy in specific areas throughout your website. Plus, as search engines evolve (almost daily), your metadata will play an even more critical role in helping Google - and hence, new clients - find you online. Photographers seeking success marketing their photography online - with and without website design experience - will benefit from this discussion.
Presented by Grover Sanschagrin, PhotoShelter Co-Founder and VP of Business Development.
6:15 to 6:45
GETTING FOUND: Using the Right Metadata Fields, Standards, and Tools
Exactly what kind of information do you need to embed to ensure that your images can be found, as well as ensure that YOU can be found? We’ll explain why captions and keywords are critical, along with entering copyright and contact information into every digital file. Then we'll guide you to use proper metadata standards and meta-friendly tools to ensure that the information you've now embedded can be easily accessed and read by others.
Presented by David Riecks.
6:45 to 7:30
Reception
Join us for light food, drinks, and informal META talk.
7:30 to 8:15
EMBEDDING METADATA IS EASY (Really!)
The final step: Getting that metadata into your images, quickly and painlessly. We’ll share some tips and hints to help you over the hurdles. We will demonstrate how to do this with a couple of the more popular software tools including Photoshop, Lightroom, Photo Mechanic and Expression Media.
Presented by David Riecks.
8:15 to 9:30
A Panel Discussion: TAPPING INTO THE POWER OF METADATA & SEO
Successful photographers share their SEO success stories and metadata workflow tips. Hear from photographers getting top Google results, how that impacts their businesses, and the hard work it took to get there. Enjoy an in-depth discussion and Q&A to wrap up the event.
Moderated by Grover Sanschagrin
Panelists: David Sanger, Brad Mangin, Sara Wolfram
Raffle Drawing
Expect to leave with the confidence
to join the ranks of the meta-smart!
