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June 13, 2006
Negotiating the Digital & Analog Assignment--A Recipe For Success
Before the lighting is set, before the first shot is captured, and certainly before the first image is post processed, comes the fine art of estimating and negotiating the assignment.
Fine tuning your skills and techniques for completing accurate estimates and performing confident negotiations helps you increase your percentage of successful bids and stay profitable. Join us for a lively session that explores these important aspects of your business.
Industry veterans, Russell Abraham and Mel Lindstrom, will describe how they estimate and negotiate both digital and analog assignments. The keys to success revolve around identifying the differences between the types of clients you are likely to encounter--distinctions that you can exploit to enhance your negotiating posture and maximize your chances of success.
Another key is understanding the difference between a handshake agreement and a full-fledged contract, as well as how you can use your estimate to protect you during later stages of the assignment.
Along the way, Russell and Mel will describe the telltale signs of whether the client is genuinely interested in hiring you or if they're simply looking for a deal. You'll receive tips on how to negotiate usage, time limits, and the request for buyouts. Perhaps, most importantly, you'll get insight into when it's best to walk away from a potential deal.
Russell and Mel will detail other key aspects of these fine arts--such as what to incorporate into a typical estimate (including easy-to-forget items) and, paradoxically, when not to negotiate. You'll also learn how to work with change orders which can upset the best laid plans of mice and photographers.
Russell Abraham
Armed with degrees in architecture and design from U. C. Berkeley, Russell began photographing architecture and interiors after a short stint working in educational media and photojournalism. He has been shooting professionally for over 25 years. Russell's clients span both editorial and commercial users, including Marriott, Hilton and Hyatt hotels, Royal Caribbean Cruise Line and some of the largest architectural firms in the U.S. His work can be seen regularly in Architectural Digest , California Home and Design and other national shelter books.
You can see Russell's work at www.rabrahamphoto.com.
Mel Lindstrom
Born in Northern California, Mel developed his creative eye first in painting and sculpting before discovering photography at an early age. He attended the Art Center College of Design with a rarely-awarded advance acceptance, graduating the four-year program on a self-imposed accelerated timeline. His work is best known for his ability to bring a sense of beauty to everything from still lifes to portraits. Mel's clients include Cisco, Sony, IBM, Intel, Business Week , Apple Computers, Hewlett Packard, and many others.
You can see Mel's work on his website at www.melphoto.com .
Speakers:
Russell Abraham
Mel Lindstrom
Thomas Broening
Richard Morganstein
Sponsors:
Robyn Color
Venue:
Blue Sky Rental Studios
2325 Third St.
San Francisco, CA 94107
415.626.7232
Date:
Tuesday, June 13
7:00 p.m. - 9:00 p.m.
Social hour: 6:00 p.m.
Cost:
ASMP members Free
Students $10
General $20
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