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WINTER 2004
VOL. 49, Issue #1

President's Message
Winter 2004
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Membership News:
Volunteer Benefits and Responsibilities
Insurance Programs
Mentor List

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Member Profile:
John Shaw
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FEATURES:
Origin Of The Day Rate

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Member Profile:
A CONVERSATION WITH JOHN SHAW
By Bob Ankrum

John Shaw, author of six books on field photography including The Business of Nature Photography and John Shaw’s Focus on Nature, has been working as a nature photographer for over 30 years. John travels the world leading photo workshops and seeking memorable images in unusual locales. When we spoke, John had just returned from a photo safari in New Zealand led by Joseph Van Os. Their unusual mode of transportation was a chartered, completely restored 1943 DC-3. John said they had a wonderful time and hoped they had gotten some good images. We then turned the lens on John.

Please tell me about your career.

I’m an ex-college teacher who hated teaching. I was teaching humanities at Western Michigan University in Kalamazoo, Michigan, when I started freelancing in 1970. I shot only nature—no photojournalism, commercial, or weddings. At that time the market for photography was very limited, and very few magazines published photography, especially 35mm color. Most were still using the larger formats for their nature images because 35mm color film was fairly new.

My first camera was a meterless Nikon F with a Nikkormat lens that had just been introduced. Like any new photographer, I put most of my money into my lenses. I shot almost exclusively Kodachrome 25 (also known as KII) because it was about the only saleable film available.

I would characterize myself mostly as a magazine photographer. I got my start in the 1970s with Ontario Naturalist when I was living in Michigan. They were looking for something to publish, and I was looking for sales. I sold them a lot—I remember that they were paying $75 for a cover then. I also sold images to Audubon, which was the showcase magazine in which to be published. At the time, they were just beginning their shift from being a primarily bird magazine to a nature one.

Where I lived greatly influenced my early work. There weren’t many grand scenic possibilities in the Midwest, so I shot lots of intimate landscapes and macro work, and the overcast sky provided a giant softbox overhead. Although I became known for this type of work, it was frustrating because I got pigeonholed that it was all I could shoot. I worked very hard to throw off that label. I told everyone I talked to that I also had other images and worked very hard to get them published too. Eventually, I became known for a full range of nature photographs.

My first break was in the early 1970s when Larry West and I hooked up to offer workshops throughout the Midwest. Ansel Adams was doing large-format workshops out West, but we were the workshop pioneers in the Midwest. We were the only serious 35mm nature workshop and ran them for 14 years or so. They really got my name out, and more and more people got interested in my work.

My career really took off when I was asked to join the book Wildlife Photography: The Art and Technique of Ten Masters in 1982. The book was published out of New York, and it got around the publishing circles that I was someone who could both write well and provide pretty images.

In 1983, I published my second book, The Nature Photographer’s Complete Guide to Professional Field Techniques. That wasn’t the title I suggested, but then the publishers have never chosen the title I suggested. I shopped the book around to several publishers, but they all turned me down because they said there was no market for it. I kept doing market research and writing to publishers, finally returning to Amphoto (who’d already turned me down once) and pitched it again. They ended up publishing it, and it’s been very successful. I’ve learned from doing this book that the instructional book market is much larger than the one for “pretty picture” books—portfolio books don’t make that much money, even though almost everyone has one.

What have been your most interesting and/or favorite assignment/shooting experiences?

It’s almost impossible to answer that question, but being in the field with no deadlines is wonderful. I have many favorite locations, but most are season- and subject-specific. I really don’t have a favorite season to shoot in, and the light can be interesting regardless of the season. Although shooting in the summer is tough because you have to wait around so long for the good light.

What about your least favorite?

My least favorite would be when I try to shoot commercially—when I try to cram things into a preconceived notion. Nature doesn’t respond well to preconceived notions of what a shot should be.

What do you hope for the future, for yourself?

To keep shooting and not have to worry about selling images—just shoot. My ideal situation would be to take off in my camper truck by myself and just shoot. I’m very excited by the new digital advances—in fact I’ve got a new Nikon D2H sitting on my desk right now. One danger photographers face in the future is that they have to stay technologically current.

What’s your philosophy or approach to shooting?

I want to show people what I think is beautiful in the world. I think we have enough images of ugly stuff, and if they see what’s beautiful, then hopefully they’ll want to save it. I hope that the viewer will want to be where my picture was taken. That being said, the vast majority of my work is done by myself without companions or assistants. I try to have my images evoke a quiet solitude that’s inviting and envelops the viewer.

What do you see for the future of nature photography?

People will need to shoot images that haven’t been heavily photographed, even though we’re still drawn to the classic views. They’re going to have to do more personal projects in small and unusual locations. The national parks have been shot to death. Right now, I’m trying to make myself go shoot in new locations—go to Utah but don’t visit a national park. Today’s photographers can still market to magazines, as long as they can present a different approach, different style, different season. There is still a market for things presented with a new angle.

Also, it’s tough professionally right now, especially in today’s economic climate. My best advice is to diversify your revenue sources. It’s tough to shoot just nature, and the stock business basically pays nothing.

Digital is revolutionizing how we shoot in the field—both what we shoot and how we shoot. Instant feedback definitely influences how we work. I’m concerned, however, that if I immediately upload an image to a photo editor, the editor could take a look at it and say, “focus over there a little, and zoom in on that,” making me just a camera carrier. It’s dangerous because the editor could demand instant gratification and may end up telling the photographer where and how to shoot.

Another concern I have is that craftsmanship is suffering with the new technologies. There’s becoming a philosophy of “get something and fix it later in the computer.” Similar to this attitude is that some clients are also beginning to diminish the value of photography because they think, “Anyone can do it. It’s simple.” They don’t understand the complexity of what goes into the final image.

What could every photographer do to improve the profession?

Photographers need to be morally honest; too many are taking ethical shortcuts today. We need to be more committed to making ethical decisions and policing ourselves to ensure the long-term integrity of the profession. I don’t object to manipulating an image in the computer, as long as it’s labeled that way up front. However, I personally won’t do anything in the computer that I wouldn’t do in the darkroom. For example, I won’t produce a composite image where a wolf and a whale are combined into one shot.

If possible, I try to eliminate any offensive objects in the field through my composition; however, I should confess that I’ve removed bird poop from some images—because bird poop is just not pretty!

All Images © John Shaw

Desert Flowers: Dune Promise and Sand Verbena, Anza-Borrego State Park, California

River and Spring Forest, Great Smokey Mountatins National Park

Spring Priarie in bloom, Texas hill country


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The members featured in this section are picked at random. We hope to profile students, beginning, seasoned and semi-retired photographers. If you know a member or are a member that would be an interesting profile, please contact Dana Downie, Membership Chair, at danadownie@telocity.com or by phone at 510/792-5987.